Mike Peterson, founder of the innovative marketing and brand firm, Visionary Design Marketing, has passion, experience and is committed to brand marketing concepts that help companies, large and small, better understand how to grow their businesses. Mike’s goal is to help companies create tailored, strategic and effective communications that are founded in a clear understanding of their brand.
Mike Peterson’s experience is rooted in years as a leading advertising executive at Hearst Magazines including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry include President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more. Mike has spent the last 8 years as Regional Publisher of Luxe Magazine in Florida and Colorado. In this role, Mike helped interior designers, design centers and luxury design firms better grow marketing strategies for their businesses.
Mike’s specialty is to bring sustainable improvement to the marketing process…focus goals, develop strategy, and implement tactics that will generate measurable results. Importantly, Mike helps businesses realize, that what they sell is not important. What’s important is the benefit they provide to their customer.